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The Process

The Process

It's what makes it go.
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The Process

BUILD

If you build it they will come" is not true. Your tech stack and your assets need to be built right, and "hooked" into Business Intelligence tools. KPI's defined to determine what means "success". Make sure your data is clean & certified. Then wrap that all in the BEST content and you will be set for the next stage.
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TEST

Test and measure... often. Have your Business Intelligence reporting look at the KPIs and identify any issues. Fix those issues with a methodical process, while getting creative people involved... (EXTREMELY important) and you will see results. Test and measure, again. Follow this process and soon enough, you'll be ready to GROW.
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GROW

If you're not growing, you're dying, there is no in-between. A robust process that is focused on your success, not ours, will make sure that your team will be hitting its goals. There are two things that get people excited and engaged. Learning & Winning. You'll be doing both.
Make. Rocket. Go.
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Best to Test

This is all about a process that takes ideas and builds them out at the fastest rate possible, without minimizing your Brand. Put a solid testing plan in place to make sure everyone understands what is to be measured and SEND IT. Remember, perfection is the enemy of done, so do it as well as practical and move on. Spending unnecessary time on both calendar and resource allocation is critical to managing this stage. We see many companies FAIL at "Failing Fast".

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Test, & Measure

All the steps are critically important, but this is PRIME in criticality. Our process deploys state-of-the-art analytics tools that a specifically built to measure the exactness of the build stage and allow team members to monitor and see which of the results are working and which are not. Remember, in this business, you HAVE to fail fast. This will ready the tech stack and your team, for the final phase, which is GROW.

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Call it scale

Scaling is hard. Scaling while not blowing up your CPA, it's about impossible. The simple truth is that if your paying $100 and getting 10 conversions ($10 CPA) making your budget $1000 (without using our process) will give you about 20 something conversions, or 5-TIMES your CPA. If done correctly, our process will yield scale without killing your other KPI's. See a real-world example of this with these highlights.

  • A 230% growth rate in one month
  • Instant email & SMS list growth by 100k
  • CPA in the low-teens, while scaling
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Case Study

Looking for real-world information on a real-world company that was done in the real world? Click the button below and see for yourself. 

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